The Pixelated Prophet

The Pixelated Prophet

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The Pixelated Prophet
The Pixelated Prophet
How We Generated $2M in 90 Days Using 'Ugly' Ads That Break Every 'Best Practice' Rule

How We Generated $2M in 90 Days Using 'Ugly' Ads That Break Every 'Best Practice' Rule

The Counterintuitive Path to Ad Success No One's Talking About

Rohit Kuttappan's avatar
Rohit Kuttappan
Apr 26, 2025
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The Pixelated Prophet
The Pixelated Prophet
How We Generated $2M in 90 Days Using 'Ugly' Ads That Break Every 'Best Practice' Rule
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Hey, it’s Rohit. Welcome to my weekly newsletter on the ever-changing world of digital marketing.

In this week's newsletter, I pull back the curtain on a recent marketing experiment that generated over $2M in 90 days using deliberately "ugly" ads that broke every conventional design rule. I share the psychology behind why these imperfect, authentic-looki…

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